Blacks and Latinos, who regularly favor Democrats in elections, are being urged to consider President Trump in the fall election in a new ad campaign that asks, “Haven’t Democrats let you down enough?”
In two ads targeting Latinos and blacks, the pro-Trump Super PAC Committee to Defend the President is making the case that the party takes minorities for granted and should be open to the plea Trump made to blacks in his 2016 election when he said, “What do you have to lose by trying something new, like Trump?”
The ad targeting Latino voters notes that presumptive Democratic presidential candidate Joe Biden has highlighted his consideration of black women for his running mate. It makes the case that there are more Hispanics in America who also contribute more to the U.S. economy.
“Why aren’t we good enough for Joe,” asks the Spanish-language ad that will run on Telemundo in an $80,000 buy. It will also run on social media in Arizona and Florida, states with large Hispanic populations, in an additional $20,000 buy.
While Biden has focused mostly on black women and Sen. Elizabeth Warren for his VP pick, one Hispanic woman, New Mexico Gov. Michelle Lujan Grisham, is said to be on his list.
The second ad, to run in North Carolina social media, suggests that Democrats have long let African Americans down. It uses the voice of former President Barack Obama referencing the party’s “plantation politics.”
The total buy of the ads, which begin Friday, is $150,000.
The goal is to boost the percentage of black and Hispanic voters backing the president. In 2016, Trump received 8% of the black vote and 28% of the Hispanic vote, according to the Roper Center.
Recent Rasmussen polls show that more people of both minorities support Trump now, possibly due to the pre-coronavirus economic and employment boost they received.
PAC Committee Chairman Ted Harvey told Secrets, “The Democratic Party has failed black and Hispanic voters time and time again, which even President Obama has acknowledged. Joe Biden’s refusal to consider a Latino running mate is yet another example of that failure, and he should be ashamed for claiming to champion minority communities. What those communities really need is four more years of President Trump’s strong, conservative leadership, which has economically empowered millions of black and Hispanic Americans.”